Health-Oriented Management Branding:
نویسندگان
چکیده
منابع مشابه
Systematic review of public health branding.
Brands build relationships between consumers and products, services, or lifestyles by providing beneficial exchanges and adding value to their objects. Brands can be measured through associations that consumers hold for products and services. Public health brands are the associations that individuals hold for health behaviors, or lifestyles that embody multiple health behaviors. We systematical...
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This paper will investigate the strategic design decision-making of an in-house designer in a company with a large product portfolio, with respect to how designers plan for future visual alterations of the product. In-house designers have to think strategically about the creation of recognition and differentiation through design because they influence the company's overall strategies. Therefore...
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OBJECTIVE To develop a conceptual model of a management information system for process-oriented health care organizations. METHODS Qualitative data was collected from two case studies in process-oriented health care settings. The first study addressed the information requirements of health care managers and the second study focused on organizational activities and clinical practice. From thes...
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ژورنال
عنوان ژورنال: Japan Marketing Journal
سال: 2019
ISSN: 0389-7265,2188-1669
DOI: 10.7222/marketing.2019.030